Social media marketing requires both strategy and creativity.
While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
Plus, its benefits extend far beyond increasing sales.
However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.
Clearly, there is a disconnect between those who are seeing the benefits of social media and those struggling to get started.
If the latter sounds like you, keep reading. You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include:
Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services: This is ultimately why you invest in marketing, right?
Using Social Media To Grow Your Brand Awareness
1. Create Brand Recognition
Gaining brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
Make sure the visual elements of your brand are well represented.
Take a look at Nike’s Twitter page. Nike keeps their Twitter profile neat and clean. They place their recognizable logo on both their profile image and cover photo without being overbearing.
The cover photo is especially effective because it connects the Nike logo to the idea of running.
2. Generate A Conversation Around Your Brand
A strong social media marketing strategy will generate conversation about your brand, products, and partners.
Take this example from PlayStation. A simple post saying congratulations to Naughty Dog (the company behind the new video game Uncharted 4) for its success generated feedback on the game.
In doing so, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media.
3. Learn How To Connect With Your Audience Through Social Listening
Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.
Take a look at Burger King on Twitter. They use the same slang that the younger audience on Twitter uses to represent themselves in a comedic fashion. If you’re unsure how to match the tone and style of your audience, social listening can help.
4. Tell Your Brand’s Story
Using social media is a great way to share your brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most effective.
Take this Starbucks post for example. It simply tells the story of someone getting a job at a hiring fair, and it effectively helped their public image. It has only one image, but the story is impactful and clear.
5. Gather Data From Audience Research To Improve
Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to gather this information.
To view the insights on your Facebook page, simply go to the page that you are the admin of and they will be next to your cover photo. Twitter will have an option to view the insights of every tweet you post at the bottom of each tweet.
Over time, there has been a paradigm shift in implementing smart and innovative business strategies. Most of the organizations are switching from desktop websites to mobile applications, as it is a fast-track way to reach global audiences.
However, to make your mobile app a real success, it is essential to make the right selection of mobile framework, platform, technologies, and databases. With age and time, there is a steady increase in the number of Android and iOS apps. In fact, cross-platform and hybrid app development also gained momentum thus one can definitely give credit to the best frameworks used for this major transformation.
Let’s have a look at some Top Mobile App Development Frameworks in 2019–20 that the most reliable mobile app development companies use to build successful apps
1. Ionic — Open-Source HTML5 Development Framework
Ionic is an open-source platform that provides cross-platform mobile application development. Mobile app developers love it! The significant advantage of the Ionic framework is that mobile developers can use a set of default UI elements like forms, filters, action sheets, list views, tab bars, and navigation menu in their design. Thus, it helps them to focus on developing apps instead of concentrating on UI elements. Moreover, if the developers are familiar with CSS, JavaScript, or HTML, then using the Ionic framework becomes much more manageable. It supports from Android 4.1, iOS 7 to all other upgraded versions of Android and iOS. Moreover, if developers use Ionic with a native mobile app in PhoneGap, it allows higher performance as compared to hybrid applications.
BENEFITS OF IONIC FRAMEWORK APP DEVELOPMENT
The Advantages of using Ionic application development framework are as following:
1. Easy to adopt
2. Cross-platform app development
3. User Interface
4. Built on AngularJS
5. Performance
6. Low-Cost Development — Get cost to create an Ionic App on AI-based tools
7. Cordova Plugins
Ionic uses Cordova plugin to access features like Camera, GPS, Flashlight and others. Mobile app developers can utilize these modules to build their application.
Ionic — Most Popular Framework for mobile app development
Few Experienced Ionic Framework app development companies are
Clavax
FuGenX
Mindinventory
Hidden Brains
2. PhoneGap — A Cross-Platform Mobile App Development Framework
It is also called Apache Cordova that lets mobile programmers develop a mobile application which is installed as a native app across multiple devices. It is one of the widely used technology as a single code base can be used for creating multiple versions of an app. Another big advantage of using PhoneGap is that it supports inbuilt device features like GPS, Camera, Phonebook, Storage, accelerometer and much more.
Phone Gap — Framework for mobile application 2019 -20
3. Xamrin — A Coder’s Delight, Top-Notch Cross-Platform Tool
Xamrin is an intelligent way to build an app, developers can use C# for Android, iOS, and Universal for Windows apps. It is one of the reliable tools that provide flexible native performance. Backed with Microsoft technology, it has approx. 1.4 million developers of the community. With an excellent native user interface, it not only helps developers to build a native app with ease but also controls the app to give ultimate user experience.
Advantages of using Xamarin Framework for your Mobile Projects
Xamarin has great native user interface & controls which allow you to create a native app.
Cross-Platform App Development
Xamarin is now included to Visual Studio with no extra cost including Visual Studio Community version which is free for Individuals, open source projects and smaller teams. So, Low-Cost development.
Xamarin is a perfect choice for Cross-platform app development.
Allows you to build Apps for Windows, Android, and iOS app & also share codes over multiple platforms.
More Easy API Integration
Useful compiled code
Xamarin mobile App Framework allows you to generate productive and high-performing code that can access every native API
Huge community and Support are available on official forum and third parties websites.
Shared Code Base
Xamarine— Advance Mobile development framework in 2019 -20
Xamarin mobile framework will be having a radiant future the way they are decreasing the gap between various platforms also especially after Microsoft procured it and now has been free.
4. React Native — A Preferred Cross-Platform Solution for iOS and Android App Development
From Startups to Fortune 500 organizations, React Native is one of the popular frameworks in 2019–20 which is used to build both Android and iOS apps. React Native development allows mobile app developers to build high-performance apps in shorter development cycles and faster deployment times. React native deals with JSX thus there is no need for developers to learn more complex programming languages for developing Android or iOS apps. Moreover, it provides extremely smooth animations as the code is converted into native views before rendering.
Use our list as your go-to resource for React Native framework mobile app developers.
Swenson He
Clavax Technologies LLC
Fueled
WillowTree INC
AppInventive.
The Core Benefits of Using React Native Mobile App Framework are as below
Reusability: React Native was originally developed by Facebook to design the user interface of its mobile application. In the beginning, the React Native framework only worked with iOS.
Efficiency: The benefits of React, such as high performance and a virtual DOM, carry over to React Native as well. Using React Native can make you more efficient and speed up your development times in a variety of ways.
JavaScript: JavaScript has risen from its lowly origins to become the king of web programming languages. Nearly everyone calling themselves a “web developer” has had a good deal of experience with JavaScript.
React Native — Top mobile app framework in 2019 -20
5. Corona SDK — Create Compatible Cross-Platform Apps in Minimum Time
Instead of large development teams, Corona SDK helps developers in building solitary code base that functions amazingly-well with Android, iOS, and Nook. Utilizing its features, Corona SDK includes interactivity and delightful graphics content into the apps. Also, Corona SDK app development scales content automatically across multiple devices. Gaming APIs are easily included to your app and allow you monetize app easily and quickly.
Corona — Framework for mobile apps
6. jQuery Mobile — Concise Cross-Browser JavaScript Framework
jQuery is a ready-to-use JavaScript library having various plugins like Image Slider, Content Slider, and Pop-Up Boxes, etc. The jQuery is easier than JavaScript libraries, as less code is written to attain the same features in comparison to other libraries. It makes web pages simpler, interactive and user-friendly. It is completely readable by all search engines and is optimized in terms of SEO.
7. Intel XDK — Create Mobile and Tablet Apps Using HTML5 and JavaScript
With a single code base, Intel XDK lets developers build mobile apps for iOS, Windows, Android, Amazon, and Nook. The main reason why developers use Intel XDK is that it comes with a drag-and-drop user interface thus interfaces are easily built. It comes with profiling and app debug options thus testing the app on different device configurations made easy.
8. Flutter — Seamless Creation of Awesome Mobile Applications
Flutter is a software development kit from the house of Google that attracts developers by leveraging them for faster coding. It makes the app development process more convenient by providing a single code base for Android and iOS. Flutter gives an advantage of modifying the old widgets and creating a new one effortlessly. Thus, helps to build responsive mobile applications that engage your target audience within a short period.
9. Mobile Angular UI — A Perfect Combination of Angular JS and Bootstrap
Advance Mobile app framework 2019
Mobile Angular UI consists of many interactive components like switches, overlays, and sidebars thus deliver a robust mobile experience to its users. There are a lot of benefits of this structural framework which makes it a smart choice for modern-day web applications. It is an open-source framework that helps in developing rich internet applications. Being a cross-browser compliant, Mobile Angular UI automatically handles JavaScript code suitable for each browser.
10. Appcelerator Titanium — #1 Cross-Platform Mobile App Development Solution
If you are looking for a one-stop mobile application framework, Appcelerator Titanium is the right choice. It features independent APIs that make accessing mobile device hardware relatively smooth and reliable. Appcelerator Titanium uses native UI components thus delivers good performance to its user base.
After considering various factors like development time period, budget, operating systems, and much more, we have provided the list of Mobile App Frameworks For 2020.
