Thursday, June 11, 2020

Top 5 Important Benefits of Social Media Marketing Every Business Should Know

Social media marketing requires both strategy and creativity.
While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
Plus, its benefits extend far beyond increasing sales.
However, not all businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t using social media to promote their business. That’s an alarming number. Even more concerning is that an additional 25% don’t plan to use social media in the future either.
Clearly, there is a disconnect between those who are seeing the benefits of social media and those struggling to get started.
If the latter sounds like you, keep reading. You’re about to learn how social media marketing can help build your business. Some of the benefits you’ll learn about include:
  • Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
  • Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
  • Promoting your products and services: This is ultimately why you invest in marketing, right?

Using Social Media To Grow Your Brand Awareness

1. Create Brand Recognition

Gaining brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
Make sure the visual elements of your brand are well represented.
Take a look at Nike’s Twitter page. Nike keeps their Twitter profile neat and clean. They place their recognizable logo on both their profile image and cover photo without being overbearing.
The cover photo is especially effective because it connects the Nike logo to the idea of running.

2. Generate A Conversation Around Your Brand

A strong social media marketing strategy will generate conversation about your brand, products, and partners.
Take this example from PlayStation. A simple post saying congratulations to Naughty Dog (the company behind the new video game Uncharted 4) for its success generated feedback on the game.
Generate conversation: Social media facilitates genuine conversation about your brand.
In doing so, they received a great amount of feedback about their product. They also got people talking. Fans were having genuine conversations, all facilitated by social media.

3. Learn How To Connect With Your Audience Through Social Listening

Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.
Take a look at Burger King on Twitter. They use the same slang that the younger audience on Twitter uses to represent themselves in a comedic fashion. If you’re unsure how to match the tone and style of your audience, social listening can help.

4. Tell Your Brand’s Story

Using social media is a great way to share your brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most effective.
Effective stories can have a great impact on your brand's image.
Take this Starbucks post for example. It simply tells the story of someone getting a job at a hiring fair, and it effectively helped their public image. It has only one image, but the story is impactful and clear.

5. Gather Data From Audience Research To Improve

Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to gather this information.
To view the insights on your Facebook page, simply go to the page that you are the admin of and they will be next to your cover photo. Twitter will have an option to view the insights of every tweet you post at the bottom of each tweet.

Tuesday, June 2, 2020

Top 10 Best Mobile App Development Frameworks in 2020

Over time, there has been a paradigm shift in implementing smart and innovative business strategies. Most of the organizations are switching from desktop websites to mobile applications, as it is a fast-track way to reach global audiences.
However, to make your mobile app a real success, it is essential to make the right selection of mobile framework, platform, technologies, and databases. With age and time, there is a steady increase in the number of Android and iOS apps. In fact, cross-platform and hybrid app development also gained momentum thus one can definitely give credit to the best frameworks used for this major transformation.
Let’s have a look at some Top Mobile App Development Frameworks in 2019–20 that the most reliable mobile app development companies use to build successful apps

1. Ionic — Open-Source HTML5 Development Framework

Ionic is an open-source platform that provides cross-platform mobile application development. Mobile app developers love it! The significant advantage of the Ionic framework is that mobile developers can use a set of default UI elements like forms, filters, action sheets, list views, tab bars, and navigation menu in their design. Thus, it helps them to focus on developing apps instead of concentrating on UI elements. Moreover, if the developers are familiar with CSS, JavaScript, or HTML, then using the Ionic framework becomes much more manageable. It supports from Android 4.1, iOS 7 to all other upgraded versions of Android and iOS. Moreover, if developers use Ionic with a native mobile app in PhoneGap, it allows higher performance as compared to hybrid applications.

BENEFITS OF IONIC FRAMEWORK APP DEVELOPMENT

The Advantages of using Ionic application development framework are as following:
1. Easy to adopt
2. Cross-platform app development
3. User Interface
4. Built on AngularJS
5. Performance
6. Low-Cost Development — Get cost to create an Ionic App on AI-based tools
7. Cordova Plugins
Ionic uses Cordova plugin to access features like Camera, GPS, Flashlight and others. Mobile app developers can utilize these modules to build their application.
Ionic — Most Popular Framework for mobile app development
Few Experienced Ionic Framework app development companies are
  1. Clavax
  2. FuGenX
  3. Mindinventory
  4. Hidden Brains

2. PhoneGap — A Cross-Platform Mobile App Development Framework

It is also called Apache Cordova that lets mobile programmers develop a mobile application which is installed as a native app across multiple devices. It is one of the widely used technology as a single code base can be used for creating multiple versions of an app. Another big advantage of using PhoneGap is that it supports inbuilt device features like GPS, Camera, Phonebook, Storage, accelerometer and much more.
Phone Gap — Framework for mobile application 2019 -20

3. Xamrin — A Coder’s Delight, Top-Notch Cross-Platform Tool

Xamrin is an intelligent way to build an app, developers can use C# for Android, iOS, and Universal for Windows apps. It is one of the reliable tools that provide flexible native performance. Backed with Microsoft technology, it has approx. 1.4 million developers of the community. With an excellent native user interface, it not only helps developers to build a native app with ease but also controls the app to give ultimate user experience.
Advantages of using Xamarin Framework for your Mobile Projects

Benefits of Xamarin:

  • Native User-Interface
  • Xamarin has great native user interface & controls which allow you to create a native app.
  • Cross-Platform App Development
  • Xamarin is now included to Visual Studio with no extra cost including Visual Studio Community version which is free for Individuals, open source projects and smaller teams. So, Low-Cost development. 
  • Xamarin is a perfect choice for Cross-platform app development.
  • Allows you to build Apps for Windows, Android, and iOS app & also share codes over multiple platforms.
  • More Easy API Integration
  • Useful compiled code
  • Xamarin mobile App Framework allows you to generate productive and high-performing code that can access every native API
  • Huge community and Support are available on official forum and third parties websites.
  • Shared Code Base
Xamarine— Advance Mobile development framework in 2019 -20
Xamarin mobile framework will be having a radiant future the way they are decreasing the gap between various platforms also especially after Microsoft procured it and now has been free.

4. React Native — A Preferred Cross-Platform Solution for iOS and Android App Development

From Startups to Fortune 500 organizations, React Native is one of the popular frameworks in 2019–20 which is used to build both Android and iOS apps. React Native development allows mobile app developers to build high-performance apps in shorter development cycles and faster deployment times. React native deals with JSX thus there is no need for developers to learn more complex programming languages for developing Android or iOS apps. Moreover, it provides extremely smooth animations as the code is converted into native views before rendering.
Use our list as your go-to resource for React Native framework mobile app developers.
  1. Swenson He
  2. Clavax Technologies LLC
  3. Fueled
  4. WillowTree INC
  5. AppInventive.

The Core Benefits of Using React Native Mobile App Framework are as below

Reusability: React Native was originally developed by Facebook to design the user interface of its mobile application. In the beginning, the React Native framework only worked with iOS.
Efficiency: The benefits of React, such as high performance and a virtual DOM, carry over to React Native as well. Using React Native can make you more efficient and speed up your development times in a variety of ways.
JavaScript: JavaScript has risen from its lowly origins to become the king of web programming languages. Nearly everyone calling themselves a “web developer” has had a good deal of experience with JavaScript.
Image result for React Native
React Native — Top mobile app framework in 2019 -20

5. Corona SDK — Create Compatible Cross-Platform Apps in Minimum Time

Instead of large development teams, Corona SDK helps developers in building solitary code base that functions amazingly-well with Android, iOS, and Nook. Utilizing its features, Corona SDK includes interactivity and delightful graphics content into the apps. Also, Corona SDK app development scales content automatically across multiple devices. Gaming APIs are easily included to your app and allow you monetize app easily and quickly.
Corona — Framework for mobile apps

6. jQuery Mobile — Concise Cross-Browser JavaScript Framework

jQuery is a ready-to-use JavaScript library having various plugins like Image Slider, Content Slider, and Pop-Up Boxes, etc. The jQuery is easier than JavaScript libraries, as less code is written to attain the same features in comparison to other libraries. It makes web pages simpler, interactive and user-friendly. It is completely readable by all search engines and is optimized in terms of SEO.

7. Intel XDK — Create Mobile and Tablet Apps Using HTML5 and JavaScript

With a single code base, Intel XDK lets developers build mobile apps for iOS, Windows, Android, Amazon, and Nook. The main reason why developers use Intel XDK is that it comes with a drag-and-drop user interface thus interfaces are easily built. It comes with profiling and app debug options thus testing the app on different device configurations made easy.

8. Flutter — Seamless Creation of Awesome Mobile Applications

Flutter is a software development kit from the house of Google that attracts developers by leveraging them for faster coding. It makes the app development process more convenient by providing a single code base for Android and iOS. Flutter gives an advantage of modifying the old widgets and creating a new one effortlessly. Thus, helps to build responsive mobile applications that engage your target audience within a short period.

9. Mobile Angular UI — A Perfect Combination of Angular JS and Bootstrap

Advance Mobile app framework 2019
Mobile Angular UI consists of many interactive components like switches, overlays, and sidebars thus deliver a robust mobile experience to its users. There are a lot of benefits of this structural framework which makes it a smart choice for modern-day web applications. It is an open-source framework that helps in developing rich internet applications. Being a cross-browser compliant, Mobile Angular UI automatically handles JavaScript code suitable for each browser.

10. Appcelerator Titanium — #1 Cross-Platform Mobile App Development Solution

If you are looking for a one-stop mobile application framework, Appcelerator Titanium is the right choice. It features independent APIs that make accessing mobile device hardware relatively smooth and reliable. Appcelerator Titanium uses native UI components thus delivers good performance to its user base.
After considering various factors like development time period, budget, operating systems, and much more, we have provided the list of Mobile App Frameworks For 2020.

Tuesday, May 19, 2020

15 best practices for software development projects




Software is one of the important pillars of modern society, whether for work, business or pleasure. Both children and adults have a strong reliance on technology that is based on robust and robust software applications and services. This dependency is based on ensuring that software applications and utilities are secure and reliable.
From the other perspective, the software development industry evolves very quickly, given the demand and opportunities offered by the market in the form of unmet needs. There is a lot of competition as many software development companies like GoodCore are trying to develop their own solutions to take their share of the cake.
Unfortunately, many painstaking and meticulous efforts go into the rubbish bin in software development. Several industry sources point out that approximately 80% of software projects are unsuccessful because of bad forecasts, highly improved project executions, limited budgets and resources, or inappropriate functionality.

Best practices for software development projects checklist

Best practices for software development projects checklistFortunately, however, there are a large number of successful cases. We can always learn from the approach using them and that can be very useful to us to guarantee to carry out our software developments.
Whether you are developing a new software product, making upgrades, upgrades or maintenance of existing software or If you are looking to hire a software development company or a developer. it is advisable to consider the best practices listed below and make sure the software development company you are considering strictly follow these practices:

# 1. Select talent and appropriate resources

Capturing and selecting human talent with the necessary skills and relevant experience is vital to ensure project success. It is important to assign the appropriate job to the right person.
On the other hand, investing in tools that increase the productivity and efficiency of the development team is very important. Good equipment, modern hardware, software and development platforms and up-to-date testing and automated tools help the team to print all their knowledge and best practices to ensure a solid, reliable and robust product.

# 2. Choosing the Appropriate Design and Development Process

The software development lifecycle has a strong dependence on the chosen process. The cascade model, the agile methodology, the spiral iterative approach, are all contrasted ways of achieving success. The difficulty is in choosing which methodology best suits each type of project.
this is really important. Effective adherence and the fact to apply to the chosen methodology, is what determines the project to be successful. It is sometimes good to make a small prototype to assess viability or research new technologies.

# 3. Make Reasonable Budgets and Estimates

Many projects fail or stretch in time to make unrealistic estimates. Reasonable planning depends on setting time, budget, resources and effort well . It is best to use proven estimation and budgeting techniques. Trying to tighten estimates to try to shorten a project usually ends in catastrophe.

# 4. Set smaller milestones

Major projects and milestones should be complemented by mini-milestones to enable better monitoring, better control and better risk management, and in general to mitigate incidents in a more controlled way. Team members should meet to set these mini-milestones and align them with the big milestones to meet deadlines and reduce the delays that may arise due to the inter dependencies of assigned tasks.

# 5. Define the requirements well

Effectively documenting requirements is the backbone in order to align the end product with business objectives. It is imperative that all parties (clients, managers and team leaders) meet to document requirements in a clear and concise manner, leaving no room for gaps or improvisation.
It is necessary to define the basic requirements, derivatives and implicit, both functional and non-functional. The functionality can be obtained through use-case scenarios. Performance, fail-safe, system, design, and architecture requirements must all be well documented and taken into account.

# 6. Define System Architecture

A good application architect will ensure an appropriate system architecture choice, taking into account both requirements and constraints, if any. Good practices such as identifying threats and anti-patterns within the system are very useful.

# 7. Optimize your application design

The design must be modular and optimized . Balancing and distributing functionality across multiple modules can make the project work well or break. An object-oriented approach is a technique that ensures modularity. It is up to the designers to ensure that the chosen approach is applied well in order to achieve maximum cohesion with minimal coupling. Code reuse is often under-utilized in the application design, and if well implemented, can save a lot of effort and reduce costs over time in any project.

# 8. Implement the code effectively

The use of smaller modules that are self-tested, unit-tested and continuously integrated is a widespread good practice. The automation of build tools and the automated execution of regression tests for each included functionality is recommended to ensure that the functionality already implemented does not break.

# 9. Rigorous testing and validation

The planning of tests, the creation of sets of tests and the execution of them are very important in order to validate the developed functionality . In fact, testing planning should be done in parallel with the development phase. Equally important is the documentation we make of the tests, effectively reporting errors, tracking errors and correcting them. The use of automated tools as well as proven processes that ensure that errors are identified at the earliest possible stage and resolved at the lowest cost.
Unit testing, integration testing, functional testing, system testing, and performance testing are some types of testing. Each test level requires your expertise, planning and execution.

# 10. Documentation

Even though the software itself is important, all the documentation on which it is based – the project plan, requirements and specifications, High Level Design (HLD), Low Level Design (LLD), test plans, reports Of the tests, status reports and documentation for users.
Often these documents are part of the deliverable specified by the customer or the parties interested in a particular project. These documents help ensure software understanding, traceability and eliminate reliance on the original development team. They may be used as reference in the future by other people who need to maintain, improve or use the software.

# 11. Schedule code review sessions

Code revisions are often more effective, and certainly less expensive, to find errors than if we just do tests. Reviews of all deliverable, code and documentation is something that should always be done.
These sessions of revision of the code, its management and the resolution of conflicts that can occur in the same ones are done following a series of contrasted techniques and good practices. Both peer review and peer review are always helpful.

# 12. Ensure management of control of software sources

The use of effective source code management and documentation, so that they are controlled according to the version, is fundamental to be able to maintain traceability and controlled reversal of the code if necessary. In the market there is much software available for this type of tasks.

# 13. Quality Control

Quality control helps to push forward development projects without major disruptions and more quickly. From fault detection to the establishment of key metrics, best practices in this field have proven to be successful in determining whether a project is able to move to a new phase or is ready to be released or delivered to client.
Metrics and targets should be set to ensure that requirements, design, code, tests and other tasks are coordinated and alienated.

# 14. Effective Installation and Deployment

On many occasions when we have already tried the door-to-door software and everything is going well, suddenly the project fails at the customer’s home or when we are in the implementation and deployment phase. It is very important to have a good deployment plan and make a list as a checklist to avoid disasters.

# 15. Support and Maintenance Strategy

Even when the deployed software is up and running, there must be a pre-designed, thought-out support and maintenance process in order to effectively report and report errors and improvements to the development team.
The 15 best practices for software development projects mentioned above are widely used in all types of software companies that have development teams, to a greater or lesser extent and we also do strictly adhere these practices. Obviously there are many factors that limit or enable the implementation of such good practices: resources, budgets, etc.

Wednesday, May 13, 2020

Modern Web Application Development: Top 6 Highly Preferred Principles


Web application development has changed a lot over a decade because now it is driven by the latest technology trends. Software development practices, tips and tactics that software developers were applying in the past no longer make sense because the new digital era has entirely sprung up.

Have you ever wondered what makes a software developer productive?

The answer could be as simple as the question seems, the dedication of a developer, knowledge of the latest tactics, and expertise in the specific technology. But the reality is completely different from my friend. In the web application development productivity has often been considered with speed. Still, this isn’t right to co-relate speed with productivity.
Let me explain this with an example: if a software developer is completing the given task in half of the time than expected, then the developer can be considered as productive, right? Still, I will say it depends because a productive developer is a one who has expertise in building applications in the right way and in the most efficient manner possible. So, productivity stands for speed along with quality.

How to build an application?

Let me explain it in a simple term. A quality application is one that is developed considering the present as well as future needs. The app is developed solving the user’s long-term needs, changing technology and it can scale as the business grows and it is easily maintainable.
To build a quality application, it requires an in-detail understanding of modern 6 principles of web application development. The listed principles have undoubtedly helped our skilled developers to create successful applications to meet the user’s present as well as future needs. It’s not a comprehensive list, but considering these 6 principles can surely help you hail on the ride of success either with a web app, mobile app, analytical dashboard or a web app.

Principle #1: User First

Web has evolved initially; earlier it was tools, then technologies and now devices have emerged. However, there is one principle that has remained the same is user experience. When it comes to focus on the user experience, there is a question that is often overlooked is who wants this? Identifying the answer to this question will help you understand the purpose. Instead of looking at it as an application, you will start developing it as a solution for a specific problem. Once the purpose is identified then go for great user experience. Because its user experience that keeps any users loyal to the brand and a product.

Principle #2: Security is a Significant Part of the Development Process

When it comes to web application security, it is tested through common vulnerabilities like SQL Injection, cross-site scripting and others. Everyone knows the importance of security, but still prevent security vulnerabilities. In my 15 years of experience, I have seen the majority of the developers adding security as a feature in the last stage. Still, in the modern web application, it is built from the first stage, design and architecture include all the security aspects to avoid any financial and reputation costs associated with data losses, downtime, and vulnerability discoveries.

Principle #3: Tools: Web Developer’s Best Friend

Any client wants to bring their product idea to the market faster. One the other hand, security and significant features should not be sacrificed. Adopting the tools can help to speed up the development process. This is the reason there is a significant growth in the development tools, and developers are accessing libraries, frameworks and templates and using IDE’s, GitHub, and low-code development platforms as an ever-evolving skill set to bridge the skills gap.

Principle #4: Web Application Architecture

You shouldn’t catch up in the interface, because architecture also plays a significant role in building an application. Architecture is an inevitable part, but it impacts security, flexibility, maintenance, scalability and more. Building a sound architecture will take some time, but it is essential for building a long-lasting application.
Planning an application architecture is beyond its initial requirements. What if you have to switch to a different server? What if the app requires more features? What happens if it does not support the number of users than you have considered? So, build an architecture considering all the possibilities and future aspects.

Principle #5: Change is Constant

Web is continuously advancing with new tools, new technologies and frameworks as it is being introduced on a regular basis. This progression leads to efficient development. For the software developer it has become mandatory to keep the app with the latest security features. Modern web applications are never complete because developers have to continually update their apps to adapt security trends and considering the changing trends.

Principle #6: Separation of Concerns

Earlier developers were following a monolithic approach to implement new features directly into the application. The only issue with this approach was maintenance, because a minor change in a small area can make or break other applications. Sometimes apps were becoming unmanageable.
Modern web application architecture has a separation of concerns that separates the application into layers to enhance the application’s layer separately. In case, if you want to improve the application’s UI and UX, then take help of multilayered architecture to replace it without interrupting the other layers.

Wrapping Up

There could be numbers of modern web application principles, but I have only listed those whom I found absolutely necessary. The above 6 principles ensure that your software is stable and ready to scale.